SkullDozer's musings on life, love & merchandise

Dear friends,

I’ve been Head of Merch with Manchester Roller Derby for two years now and have seen it grow from a few t-shirts ordered on the spur of the moment to a fully functioning, profitable business. Bearing this in mind, now seemed like a good time to write a little blog about merchandise, its importance and how it can help your league. It’s good to share!

While working through the initial ideas that every league has (Which logo do we use? What colours should we have? How should we organise ourselves?) one of our members decided to take the plunge and order a few t-shirts, just to see how they would look. Needless to say they were an instant hit, if only with ourselves – OMG! We have our new league ON A T-SHIRT!! Newer leagues thought of all that PR stuff before they’d learnt to skate together but we took things slowly, step by step, and figured it out as we went.

The t-shirts proved popular and soon made the money back, although didn’t make any profit initially as they were sold at cost price. The next order we put in had our names on the back and these arrived on the day of our first bout. You can imagine our excitement! We had ordered a few extra to put out on a stall at our first game and made a little profit with that. We put this profit back into the club and placed a larger order next time. Through this process we slowly, slowly built our monetary reserves with a small profit each time, and gradually began to expand our range of merchandise.

First off, we invested in badges, and then stickers. Now we stock fridge magnets, keyrings, tote bags and we are expecting our very first delivery of embroidered patches any time soon! We found that little cheap things sell the best, the “pocket-money” priced things. Everybody wants a souvenir from the game, especially if it was a particularly exciting game or your team did a win - and not everybody can afford £10 for a t-shirt.

My advice to new leagues is to DO merch. Do a decent range and do it early. Build up your pennies by small profit margins at first, increasing this as you get more established. Use your money wisely – see what other teams are selling and constantly research suppliers. New supply companies are popping up all the time and you can often benefit from the new deals they use to lure people in. Loyalty is a great thing and it’s easy to find a company then stick with them, but if you find somewhere that prints the same quality shirts for cheaper, or they can offer you other advantages, move to them.

It’s very easy to get caught in the trap of “Well I want it, so why wouldn’t anybody else?” but think carefully before you order 1000 custom-made onesies, or glittery deely-boppers – ask the rest of your league to see what everyone else thinks! Pay attention to what the public ask for at your games and if you’re not sure – don’t order.

Legally you must declare your takings for taxation purposes, but only if you earn over a certain amount. Work closely with your treasurer, write down absolutely EVERYTHING that’s sold and keep records. Excel is amazing, I keep everything on a spreadsheet and report back to the treasurer once a month. Keep ALL your receipts and don’t spend your own money if at all possible, your treasurer should have a process in place for requesting funds, so follow them and work things out together.

It’s also useful to have a sub-committee to help with the organisation and research. We recently set one up, which means I only deal with three people ordering personalised t-shirts, as opposed to 70! Set up something similar and delegate to them. It’s much easier to ask one person to research keyrings, someone else to research promotional items such as pens and another to look at posters, rather than bog one person down with all the research and consequently end up with nothing. Derby is a life-eating hobby as it is - its easy to ignore the seemingly less important aspects!

Another thing: have an online shop! So many leagues only sell their merch at games and they really are missing out. If time is an issue, give another member a selection of stock and ask them to post out items bought online. It’s important to think carefully about postage costs – don’t underestimate them as your league will lose money, but don’t overestimate them either; no-one wants to pay £6 postage on a £10 t-shirt! Consider selling a goody bag for the small items - its pretty pointless listing a badge for 50p, then charging £1 postage on it. Always put a postage policy on there and state your responsibility for items lost in the post.

Finally, work with a web developer to build a decent platform for your online shop and have a photographer take photos of your merch items at their best! Consider using real people to model the clothing - you’ll probably find you have quite a few camera hogs in your league and this will show off the fit so much better than a plastic dummy or laying it flat on the floor.

If you are lucky enough to have a sponsor, work closely with them also, find out what works for you both and use it. We are sponsored by Extreme Largeness who are currently listing our products on their website, you can see our stuff here.

We are currently working on our website and building our own online shop, come see the results so far and see what you think! http://www.manchesterrollerderby.co.uk/

love,

SkullDozer

Photographs taken by Shirlaine Forrest, featuring SkullDozer and Penny Pinch'er of MRD